U.S exchanges rent helicopter, drape banner in pursuit of Snapchat IPO

SAN FRANCISCO/NEW YORK (Reuters) – This past November, Nasdaq Inc hired a helicopter to film Manhattan's skyline using Snapchat's new video-camera sunglasses and sent the aerial footage to its social media followers. The New York Stock Exchange – its arch-rival – on the same day tweeted a video shot from the floor of its exchange, showing that it too was using the social media giant's gadget. The scramble to promote Snapchat's "spectacles" is revealing the fierce competition between the two exchanges to host initial public offerings (IPOs) of prominent technology startups.

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