Twitter Latam executive sees customer service strategy as key to revenue boost

Twitter Inc is seeking revenue outside traditional advertising sales by helping companies develop customer service channels on its platform, according to its most senior executive in Latin America, a testing ground for the new strategy. Guilherme Ribenboim said in an interview on Friday that features launched this week give businesses more ways to automate customer service through direct Twitter messages to clients, moving beyond simply responding to complaints or paying to promote posts. Twitter is now offering consulting and other services for other corporate partners in Brazil – the largest economy in Latin America – to make the most of new features.

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