Twitter impresses advertisers with BuzzFeed U.S. election livestream

Twitter Inc said it was able to deliver more viewers than promised to advertisers on a U.S. election night livestream, good news for the microblogging site as it tries to ward off growing competition for ad dollars from Snapchat and Instagram. Twitter partnered with BuzzFeed to host an election night broadcast on Tuesday and attracted major advertisers, including Paramount Pictures, Amazon.com Inc’s “Man in the High Castle,” Activision Blizzard Inc’s “Call of Duty,” Johnnie Walker and Izod. San Francisco-based Twitter declined to say how much it charged brands to be included in the livestream, but said by email that it overdelivered between two to three times on its live ad impressions that were guaranteed.

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