Tinder-owner Match Group users ‘swipe left’ on paid accounts

(Reuters) – Match Group Inc's dating services such as Tinder, Match.com and OkCupid attracted fewer-than-expected users for paid services in the second quarter, which hit the company's revenue forecast for the current quarter. Match Group's average paid-member count grew 30 percent to 5.3 million in the second quarter, but missed analysts estimates of 5.4 million members, according to FactSet StreetAccount. The increase in the company's paid-user count was driven mainly by sign-ups for Tinder, a popular mobile app on which people 'swipe right' or 'swipe left' to signal their willingness – or not – to meet prospective partners.

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