Texas mattress store to reopen after 9/11 ad ignites criticism

The Texas mattress store that shut its doors after being pilloried for a social media ad where staff used bedding to stage a mock collapse of New York City’s Twin Towers to promote a Sept. 11 sale has decided to reopen. “We believe our best path forward is to reopen as soon as possible, following the hiring of new staff and training,” Mike Bonanno, the owner of Miracle Mattress in San Antonio, wrote in a Facebook post late on Thursday. No date was given for when the store will reopen, but a few people on social media called for it to remain shut.

Original story here.

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