Startup investors fret over risks of mass data collection

By Heather Somerville SANTA BARBARA, Calif. (Reuters) – Nearly every technology startup wants the same thing: more data. Whether ordering an Uber, streaming music, shopping online or tracking a health condition, consumers are giving an unprecedented amount of information to technology companies. Collecting big data helps Airbnb, for instance, know whether its customers prefer to travel to the beach or mountains, and Uber knows popular drop-off locations and how to price trips.

Original story here.

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