Starbucks cafe sales growth falls short, shares fall

Starbucks is one of the industry's best performers, delivering steady growth by entering new markets and finding diverse ways to boost revenue. Starbucks, which is investing in mobile ordering and payments to win more business, recently irked some customers by tweaking its popular loyalty program to give rewards based on dollars spent rather than number of purchases. "We may see some noise in Q3 comps as customers react to the new changes of the program," Starbucks Chief Operating Officer Kevin Johnson told analysts on a conference call after earnings were released.

Original story here.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply