Spotify-backed ‘Soundtrack Your Brand’ launches in U.S., signs McDonald’s

Soundtrack Your Brand, a music streaming service for businesses backed by Spotify, launched in the United States on Thursday and announced a global deal with fast food chain McDonald's. The company was co-founded with Spotify in 2013 in Sweden, where it provides tailor-made music playlists for customers such as Nike and Starbucks. The deal with McDonald's allows Soundtrack Your Brand to sign up its franchisees worldwide and provide them with playlists on pre-approved terms.

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