South Africa’s Naspers expands video on demand service to 36 other African countries

South Africa’s Naspers unit Showmax has expanded its video streaming services into 36 African countries where it aims to lure viewers with a mix of local and international content, the company said on Friday. Naspers’ video on demand service was launched in August last year ahead of global competitor Netflix’s entry into Africa’s most industrialized country in January, setting up a race for the rest of the continent. Showmax has expanded into Ethiopia, Kenya, Tanzania, Senegal and Mauritius and plans to offer content in the Swahili language spoken widely in eastern Africa as well as shows from Nigeria’s film industry.

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