Olympics-Half the world watching Games, opening ceremony ratings flat -IOC

* Early estimates show Rio opening ceremony likely drew same number of viewers as London-executive (Adds quotes from Lumme) By Liana B. Baker Aug 17 (Reuters) – The IOC expects that, by the end of the Olympics, about half the world’s population will have watched the Games, with about the same number of people watching the opening ceremony as in 2012, according to early estimates by broadcast executive Timo Lumme. Lumme said the International Olympic Committee was still tallying a final figure for the opening ceremony but his “prognosis is that the global audience will probably be about the same as London, and London did 342 million.” Lumme is the managing director of IOC Television and Marketing Services. Viewership for the opening ceremony in London in 2012 was down from Beijing in 2008, which drew more than 1 billion viewers.

Original story here.

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