Olympics-Half the world still watching Games as viewer habits change -IOC

By Liana B. Baker Aug 17 (Reuters) – The IOC expects that by the end of the Olympics about half the world’s population will have watched the Games in some way as gains in internet delivery of the event have outpaced viewing on traditional channels, according to its broadcast executive Timo Lumme. “The footprint of the potential reach of the Games is increasing,” Lumme, managing director of IOC Television and Marketing Services, told reporters on Wednesday. Lumme’s projection was in line with viewership from the last summer Olympics in 2012.

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