Netflix’s global push seen needing local touch

Netflix Inc is thinking global but needs to act more local to realize its full potential, analysts said after the company’s subscriber forecasts came up short of expectations. The video streaming pioneer launched its service in almost every country in the world in January, further boosting investors’ expectations about the company’s growth prospects. “We believe this highlights the increasing challenges facing the company as it expands into more non-English speaking countries and countries with more localized content,” said Mizuho analyst Neil Doshi, who rates the stock “neutral.” Pacific Crest analyst Andy Hargreaves believes Netflix is taking is slow.

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