More Americans reach for a daily coffee in 2017: NCA

More Americans are drinking a daily cup of coffee in 2017, a reversal of four years of declines, as gourmet brews gain in popularity, according to an industry group’s report released on Saturday. “More of us are drinking coffee, and younger consumers appear to be leading the charge,” said National Coffee Association USA (NCA) Chief Executive Officer Bill Murray. “A steadily growing taste for gourmet varieties is also driving a wider trend toward specialty beverages,” he said.

Original story here.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply