Mobile telecom challenger sees progress in Britain

By Tom Pfeiffer LONDON (Reuters) – Mobile start-up FreedomPop says it is generating revenue from almost half of its British users by providing optional paying services in addition to free voice and data plans. Tumbling data prices mean the cost of launching so-called “over-the-top” telecom services to challenge established companies such as BT Group, Telefonica and AT&T has never been lower. Los Angeles-based FreedomPop, led by a former head of strategy at BT, has developed technology that analyses users’ behavior and sends them targeted offers for paying services such as extra data, online security and multiple phone numbers.

Original story here.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply