Mobile Internet ad spend to exceed desktop in 2017: ZenithOptimedia

(Reuters) – Businesses are set to spend more on mobile Internet advertising than for ads seen via desktop computers for the first time in 2017, forecaster ZenithOptimedia said on Monday, a year earlier than it had previously predicted. Zenith said it expected companies around the world to spend $99.3 billion on mobile Internet advertising in 2017, or 2 percent more than the amount it expects to be spent on ads seen on web pages on desktop computers. "We now expect desktop advertising to decline for the rest of our forecast period: by 0.9 percent in 2016, 0.4 percent in 2017 and 6 percent in 2018," ZenithOptimedia said.

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