India’s Tata Group enters ecommerce market with apparel and electronics website

India’s biggest conglomerate Tata Group launched an ecommerce venture on Friday, as it seeks to cash in on rising purchasing power in a market dominated by deep-pocketed international retailers and startups backed by global tech investors. The group said it developed its Tata Cliq website over a year and a half at a cost of “several hundred million dollars” to be a marketplace for inhouse and partner companies to sell apparel and electronics. The move is in line with a second phase in Indian ecommerce development, with the some of the country’s oldest and largest corporations entering an industry established in the last five years by startups Snapdeal and Flipkart Online Services Pvt Ltd [IPO-FLPK.N].

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