Hostel chain targets new generation of backpackers

By Sarah Young LONDON (Reuters) – A European hostel chain that offers youngsters the chance to stay in quirky buildings and events such as DJ sessions plans to double in size to 28 sites within five years, aiming to cater for the latest generation of backpackers. Generator Hostels, a private equity-backed chain, said its hostels were 96 percent full this summer despite security fears after attacks in Europe and Britain’s vote to leave the European Union – issues which have dampened demand at traditional hotel groups. Hotels are also facing a growing challenge from home sharing service Airbnb, but Generator, where the average guest is aged 20 to 21, says the social aspect of its hostels set them apart.

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