Google takes on Apple, Amazon with new hardware push

Alphabet Inc's Google on Tuesday announced a new "Pixel" smartphone and a suite of new consumer electronics products for the home, planting itself firmly in the hardware business and challenging Apple Inc's iPhone at the high end of the $400 billion global smartphone market. The string of announcements – including the $649 Pixel, a smart speaker for the living room dubbed "Home," a virtual reality headset, and a new Wi-Fi router – is the clearest sign yet that Google intends to compete head-to-head with Apple, Amazon.com Inc and even manufacturers of phones using its own Android mobile operating system. Company executives, echoing Apple's longstanding philosophy, said they were striving for tighter integration of hardware and software.

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