Fox sells Super Bowl digital-only ad packages for up to $700,000

By Lisa Richwine LOS ANGELES (Reuters) – The Fox broadcast network is selling digital-only advertising packages for next month's Super Bowl for as much as $700,000 for a 30-second spot, though most advertisers are buying both online and TV spots, network officials told Reuters on Thursday. The strategy is a departure from last year, when broadcaster CBS Corp sold commercial slots for its digital live stream only to advertisers who also purchased TV ads. An additional 1.4 million viewers watched on digital platforms, CBS said.

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