Tim Cook earlier today addressed growing concerns that Apple is no longer interested in catering to creative professionals. During a Q&A session at Apple's annual shareholder meeting, Cook said that Apple remains committed to the Pro market and that the company has no plans to abandon that specific user demographic.
"You will see us do more in the pro area," Cook said in a response to a question about the Mac Pro. "The pro area is very important to us. The creative area is very important to us in particular."
Cook's statements are particularly timely given the backlash Apple has been experiencing over the past few months following the release of the MacBook Pro with TouchBar. Even though developers and creative professionals found the TouchBar to be a nice feature, the overwhelming consensus among professionals seemed to be that Apple's revamped notebook line was overpriced and under-powered. One of the more commonly […]