Facebook’s News Feed to show fewer ‘clickbait’ headlines

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Facebook Inc's News Feed will show fewer "clickbait" headlines over the next few weeks, the company announced Thursday, as it seeks to establish itself as the prime web destination for news and social updates. The company receives thousands of complaints a day about clickbait, headlines that intentionally withhold information or mislead users to get people to click on them, Adam Mosseri, vice president of product management for News Feed, said in an interview. In an effort to eliminate clickbait from the site, Facebook created a system that identifies and classifies such headlines.

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