Facebook to stop ethnicity-based targeting for some ads

Facebook Inc said on Friday it would no longer allow certain advertisers to exclude racial or ethnic groups when placing ads on its service, following criticism that the practice was discriminatory. The unexpected victory of Donald Trump in the U.S. presidential election this week has prompted questions over how much voters were swayed by inaccurate or misleading news items shared on Facebook, mostly in favor of Trump. "There are many non-discriminatory uses of our ethnic affinity solution in these areas, but we have decided that we can best guard against discrimination by suspending these types of ads," Erin Egan, Facebook's chief privacy officer, wrote.

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