Facebook to develop app for television set-top boxes: WSJ

(Reuters) – Facebook Inc is creating an app for television set-top boxes, including Apple Inc's Apple TV, the Wall Street Journal reported, citing people familiar with the matter. The world's biggest online social network is also in discussions with media companies to license long-form, TV-quality programming, the Journal reported on Tuesday. Getting advertisers to buy more video ads is key to Facebook's continued revenue growth as such ads fetch higher rates from advertisers than text or photo-based ads.

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