Facebook apologizes for overstating key ad metric

(Reuters) – Facebook Inc on Friday apologized for an error in the way it measured a key metric of video viewership that significantly amplified users' viewing times on its platform. At the time, Facebook had said that the "discrepancy" did not impact advertising billings and introduced newer metrics to replace the previous method. Facebook has made a significant strides into video, which has attracted significant advertising interest and has benefited from the shift in advertising spending toward the internet and other mobile platforms.

Original story here.

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply