Facebook aims for more transparency with video ad data

Two months after Facebook Inc admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending their money. “We want to ensure our clients trust and believe in the metrics that we are providing,” Carolyn Everson, Facebook's vice president of global market solutions told Reuters. Getting advertisers to buy more video ads is key to Facebook’s continued revenue growth, as they fetch higher rates from advertisers than text or photo-based ads.

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