EU says widespread use of geoblocking may breach antitrust rules

EU antitrust regulators said on Thursday they may take action against online and electronic retailers restricting cross-border sales within the bloc but only on a case-by-case basis. Following a year-long investigation into the sector, the European Commission preliminary report showed that geoblocking, where retailers prevent online shoppers in some countries buying cheaper products or services abroad, is widespread, due in part to agreements between retailers and content providers. The so-called e-commerce sector inquiry is part of the European Commission's campaign to overhaul the 28-country bloc's digital market in a bid to boost growth and catch up with the United States and Asia.

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