Education publisher Pearson bets on online degrees

Hilton, a 24-year-old with a full-time job in advertising, is part of the first intake at King's College London to study a fully online course to enable her to work in mental health. The scheme is produced by Pearson, the world's largest education publisher, which is looking to online higher education courses to help revive its fortunes after a downturn in its traditional textbooks and marking businesses. If the model succeeds, with Pearson handling the marketing, recruitment and design of online courses, it could help open up higher education by providing fresh impetus to distance learning and also save money for cash-strapped universities.

Original story here.

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