BlackRock mines social media for early Brexit steer

BlackRock, the world's biggest asset manager, is looking to social media to help it figure out the likelihood of a Brexit with polls too close to call ahead of Britain's June 23 vote on its membership of the European Union. The firm's 100-strong Scientific Active Equity team includes 20 people with a data science background and has mainly used Twitter to track general attention to the topic and activity in the 'Remain' and 'Leave' camps, a company spokesman said. Rob Fairbairn, in charge of the firm's mutual fund businesses globally, told delegates at the Fund Forum conference in Berlin that all his team's efforts had yet to give a clear steer.

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