Automakers, tech companies decide to make deals, not war

By Joseph White and Paul Lienert DETROIT (Reuters) – A flurry of deals between big automakers and ride hailing and transportation startups is rewriting the playbook in the contest to control the future of personal transportation. Automakers now recognize they may turn ride-hailing services and car sharing companies into steady customers for all sorts of vehicles, particularly hybrid and electric cars, industry executives and analysts say. Tie-ups with carpooling services or short-term rental companies help automakers expose consumers to brands they might otherwise ignore.

Original story here.

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