Apple strategy in ‘smart home’ race threatened by Amazon

By Stephen Nellis SAN FRANCISCO – In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words. Amazon is pursuing an open-systems approach that allows quick development of many features, while Apple is taking a slower route, asserting more control over the technology in order to assure security and ease-of-use. The strategic importance of the "connected home" niche looms large: Amazon wants a way to own its customer interactions -mainly shopping online – without an Apple phone or a Google Web browser as an intermediary.

Original story here.

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