AMC sends movie theater texting idea ‘to cutting room floor’

The AMC movie theater chain on Friday ditched the idea of allowing movie-goers to text while watching films, saying a proposal it floated this week has been “relegated to the cutting room floor.” AMC chief executive Adam Aron said the company, the second largest movie chain in the United States, had listened to feedback from customers who were overwhelmingly opposed to the idea. In this age of social media, we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor,” Aron said in a statement posted on Twitter.

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