Amazon targets Chinese demand for overseas shopping with Prime launch

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Amazon.com Inc has launched a tailored version of its Prime service in China to tap consumer demand for overseas goods, putting the U.S. online retail firm in closer competition with local rivals Alibaba Group and JD.com. Chinese shoppers have been driving a boom in "cross border" shopping with high demand for products, from infant formula to luxury handbags, bought through online platforms like Alibaba's Tmall International and via informal "daigou" shopping agents. Amazon, which dominates online shopping in the United States, is a bit-part player in China, lagging far behind market leaders Alibaba and JD.com.

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